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“If we could sell our experiences for what they cost us, we’d all be millionaires.”
— Abigail Van Buren, Advice Columnist

Think of it that way…the experiences we’re having today are “Million Dollar Lessons”.  That may seem like a cold comfort, but those of us in our prime working years during this time are actually going to be affected for the rest of our lives by what is happening right now.  Much like the folks who lived through the Great Depression (although…come on…we still have it EASY by comparison), we will learn to operate in completely different ways.

For me, that is a challenge to be “fully present” and learn everything I can.  I intend to move through this experience of industry chaos and stress, and come out smarter, stronger and more conscious.

I thank each of my fellow Jackalopes for support and friendship.

Make it a GREAT day,





Oh…I thought this picture was funny. 

Michelangelo's "David" after a two-year trip to the USA (Major Sponsor--McDonald's)

Michelangelo's "David" after a two-year trip to the USA (Major Sponsor--McDonald's)

I hope you don’t mind if I share a personal victory with you.

I joke around with some bragging sometimes, but really feel pretty reluctant to show this kind of picture because it seems kind of vain.

Anyway if it didn’t represent such a powerful personal victory, I would probably keep it quiet.

I was one of those skinny guys when I got married–almost 15 years ago.  I always had manual, out door type jobs and then went quickly into sales after my marriage.

Well…it wasn’t but a year or two before I picked up 20+ pounds, and kept gaining slowly over the next 14 years.  Like many people, I would go on diets–Atkins, cabbage soup, Zone, diet pills, etc.–but would quickly pack the weight on as soon as I stopped actively working at it.

If you’ve ever struggled with your weight, I don’t have to tell you how discouraging that can be!  I worked out at the gym, tried to eat right (well…sort of) and generally just picked away at the job over the years.

Last year (Nov of 2007), I had a serious wake up call when I was shooting a video for a  web presentation.  I couldn’t believe how chubby I had become and wasn’t at all ready to concede.

The problem was, I felt totally discouraged about the “Battle of the Bulge”.  I had tried so many things.  I kept wondering if my body and metabolism had just changed for good.  Maybe I was fighting a losing battle?

To compound it all, the mortgage industry was (is) in a melt down of historic proportions.  I felt stressed out, tired and always ready for a beer and a burger.

I remembered a bunch of Before/After pictures covering the wall of the Idaho Athletic Club.  There was this crazy trainer, Matt Brundage, who seemed to be helping people really get results.

To make a long story short, I hired Matt and he set up a very balanced (but aggressive) program of work out and meal plans.  There is a lot more to the journey–lots of discouraging moments and self-doubt along the way–but I’ll write about that later.  To sum it up, I have lost 57 pounds and feel better than ever.  I just have to say that having a personal trainer like Matt helped me see a better kind of life–one I had almost given up hope could ever be mine again.  Thank you, Matt!

I share this story because I know that many of us are struggling with very disheartening circumstances.   The mortgage business is not easy or fun for most of us at the moment.  The steep path I climbed to physical fitness reminds me that determination, deep desire, visualization of a perfect outcome and consistent effort WILL turn despair into victory.

Today, I feel energized, strong and excited.  My focus and optimism are at higher levels than ever before.

Thank you for allowing me to share a very personal victory.

Jacob “The Jackalope” Nordby


Velma Marketing

OK, guys…my friend and local friendly-competitor, Cathy Leamy, just joined the Club!  She owns The Mortgage Exchange here in Boise, ID.

Welcome, Cathy! 

Today’s quote is…

“if you care enough for a result, you will most certainly attain it”
— William James, Psychologist


Jacob “The Jackalope” Nordby

Velma Marketing