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“Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.”
— St. Francis of Assisi

I love this quote!

So, here’s how to manage a serious “crunch time” crisis:

Step 1). Start by doing what’s NECESSARY.  We usually can figure that out.  What can I do right now that is necessary?  Usually the answer to that question is right in front of our nose–like…return the phone calls, clear undewriting conditions, pay the bills, etc.  Usually this step involves work that we’ve been avoiding for whatever reason.

Usually, by taking decisive action on simple things that we KNOW to do, we break the power of inertia and get into practical forward motion.

Step 2).  Next do what’s possible.  We often create impossibilities in our mind-space when we are experiencing “down” emotions.  By starting with Step 1 (do what’s necessary!), we can often begin to see what’s possible and start to also do that.  After we’ve done what’s necessary in a day (start with the least-pleasant task on the list and just decimate it!), then we almost certainly experience the rush of emotional energy needed to do the “What’s possible” on the list.

Step 3). Enjoy the winner’s edge.  We often look at record-breaking performances and think, “wow!  how did they capture the magic?  why can’t I do that, too?”.  Well, the formula is simple.  Do what’s necessary.  Do what’s possible.  Day after day.  With passion and patience.  Then, suddenly, we are enjoying the fruits that only champions experience.  Ask most high achievers and you’ll discover that they don’t feel like it all happened overnight.  It’s almost always a process of time and perseverance.

My fellow Jackalopes…I bring you this in hopes that the words encourage you as they have me!

Make it a great day!

Jacob Nordby

PS…I thought you’d enjoy this little YouTube clip that became YouTube Video Of The Year!





“Trying times are not the times to stop trying.”
— Ray Owen, Writer


OK, I’m going to share Eminem’s music video–“Lose Yourself”.  This is the censored version…unfortunately, all the other original ones are disabled for embedded video.

I’ve appreciated this rap since I first heard it (and I don’t usually like rap at all!).  Really speaks to standing at the edge of opportunity and feeling the fear–then plunging in completely to claim victory.  It also speaks of failure and trying again even in the hardest, most discouraging circumstances….



Velma Marketing

Velma Marketing