“Think of success as a game of chance in which you have control over the odds. As you begin to master concepts in personal achievement, you are increasing your odds of achieving success.”
— Bo Bennett, Author

I imagine that you may have seen this clip before, but I have to tell you that it’s more applicable now than ever.

Tony talks about managing emotion and state of mind.  If you, like most of the world right now, find that your emotional state seems to run up and down like a rogue rollercoaster, you’ll probably appreciate this clip!

Warm Regards…




I firmly believe in using facts to navigate emotional situations.  Doesn’t lessen the sensation of fear at times, but at least helps us take rational actions.

“Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.”
— St. Francis of Assisi

I love this quote!

So, here’s how to manage a serious “crunch time” crisis:

Step 1). Start by doing what’s NECESSARY.  We usually can figure that out.  What can I do right now that is necessary?  Usually the answer to that question is right in front of our nose–like…return the phone calls, clear undewriting conditions, pay the bills, etc.  Usually this step involves work that we’ve been avoiding for whatever reason.

Usually, by taking decisive action on simple things that we KNOW to do, we break the power of inertia and get into practical forward motion.

Step 2).  Next do what’s possible.  We often create impossibilities in our mind-space when we are experiencing “down” emotions.  By starting with Step 1 (do what’s necessary!), we can often begin to see what’s possible and start to also do that.  After we’ve done what’s necessary in a day (start with the least-pleasant task on the list and just decimate it!), then we almost certainly experience the rush of emotional energy needed to do the “What’s possible” on the list.

Step 3). Enjoy the winner’s edge.  We often look at record-breaking performances and think, “wow!  how did they capture the magic?  why can’t I do that, too?”.  Well, the formula is simple.  Do what’s necessary.  Do what’s possible.  Day after day.  With passion and patience.  Then, suddenly, we are enjoying the fruits that only champions experience.  Ask most high achievers and you’ll discover that they don’t feel like it all happened overnight.  It’s almost always a process of time and perseverance.

My fellow Jackalopes…I bring you this in hopes that the words encourage you as they have me!

Make it a great day!

Jacob Nordby

PS…I thought you’d enjoy this little YouTube clip that became YouTube Video Of The Year!




Michelle Novak joined my mortgage company team earlier this year and I’ve been very impressed by the quality of her ideas…

Here’s a video that gives you a “real, live” look over her shoulder to watch as a fun and very successful community even unfolds.

Now that this one is under her belt, I know she has some other really fun stuff planned for the holiday season coming up on us (I’ve heard hints of a Santa Claus party for kids at a local coffee shop…wow…stay tuned!).


Here’s the video I shot with Michelle last Saturday in Mountain Home, Idaho.

Thanks for sharing your great ideas with us, Michelle!






Velma Marketing

If you’ve ever read Seth Godin’s great little book, Purple Cow, you’ll know what I’m doing right now…sneezing!

I’m a sneezer.  I find stuff that makes me say “Wow!” and then I SNEEZE.  I let other people know about it.

So anyway, lots of people already know about this remarkable product, but my fellow Jackalope, Chris Brown, sent me an email recently that had a really cool screen shot with annotations in it.  I zapped back a reply and said, “Dude, how did you do that?”

To which he wittily replied, “Jing.”

“Jing?” I said?

“Yep,” he said, “Jing Project“.

OK.  I visited the Jing Project site (www.jingproject.com), did the quick download and now I can send out great looking screen captures anytime I need to.

Check it out and see if you don’t think of at least 23 ways to use this in your business and online life right away.  Oh, and the best part about it…it’s free.  Gosh.

Here’s a quickie screen shot I made of Seth Godin’s website and then cropped only the part of the image I wanted to share with you.  Then, I pointed an arrow, did a highlight and typed in a short message.

Sorry to have been absent with new posts for a while!  Things have been busy.

Even with all the crazy times in the mortgage world, I’ve been doing plenty of business with folks who are taking advantage of the lower prices to get screaming deals on homes.

Anyway, here’s a little encouraging story by video.  I don’t sell stuff on the Jackalope Club very much, so just realize that I’m excited to share this with you.

Check it out…


PS…I find myself getting an average of about a phone call or email PER DAY from past clients or referrals.  Sure, in today’s tight market, I can’t do a loan for every one of them, but…the phone is ringing!



Velma Marketing

This time I don’t have a glossy, grinning picture of myself (hey, be nice!), but I wanted to share another milestone reached in my quest for continued fitness.

I live out in what’s known as “South Boise”.  When I was a kid in this town, there was no such section.  Mainly there was sagebrush and cattle farms out here.  Now it has become a sort of mixed suburbia, with housing tracts pushing out into the prairie.

Anyway, when I started my journey of weight loss and fitness, I began a practice of jogging the roads in a sort of big square route.  I measured the distance at 4.25 miles after one frustrating early run (ok…mostly it was a walk-and-hold-my-aching-sides).

I am, as you know, a dashingly handsome man, but I am also of Norwegian descent.  This means that, while extremely strong and intelligent, my body was designed with short (less diplomatic observers have used the wrong-headed term “stumpy”) legs.   Must have been an evolutionary thing having to do with the need for stability on board mighty Viking ships and whatnot.

I say all this to point out that I am not a natural distance runner and I kept failing to complete my 4 + mile course without a short walk break or two.  It became my goal to do it all in one smooth run before the cold weather hit again this year.

So, I write this post today to report…VICTORY.

I opened my front door at 5:29 and headed out into the cool darkness.  My end of town has not been totally civilized yet, so there are only a few streetlights.  Above me, a slivered moon sailed through the early morning sky.  It was that “hour before dawn” and the stars were still brilliant against the blackness.

Something about the quiet and darkness created a space of solitary stillness in my mind as I ran.  Ideas and solutions to problems emerged.  Neuro-chemicals, activated by my breath and exertion, surged through my body.  I ran steadily and then a little faster.

I passed all the places where I would have stopped for rest before.  There was no thought of fatigue.

Almost before I knew it, I was back in my own neighborhood and then right here on my couch reporting the achievement of a goal set almost a year ago.  Did it!  I ran the whole course without a single pause.

Many of you reading this are probably much more accomplished runners–seriously.  I have friends who routinely crack off 10+ miles just as a nice little stretch of the legs. 

I share this personal victory with you to remind us all that worthy goals–even those that seem impossible at first–are unquestionably achievable.

We all need references and reminders along the way.  If we fail to see the significance of small steps, we won’t be able to see the overall progress we’ve made.

To turn that positive, ask yourself this question: “what small-but-steady accomplishments have I achieved recently that clearly move me in the direction of my deepest desires in life?”

I’ll bet you find at least a few of them.  When you do, sit quietly and ponder them.  Don’t discount your own dreams and don’t disregard the small steps you’ve taken to achieve them.

As the saying goes, “a journey of 1,000 miles begins with the first steps”.

On this Friday morning I wish all of you–my friends and fellow travellers–all the joy and success you deserve!

Jacob “The Jackalope” Nordby

Here we go…

It’s easy to see the news.  It’s everywhere.  We’re all affected by it–even if we don’t really spend any time watching TV news reports.  I, for example, really never watch any of the talking heads on TV.  My financial news usually comes through the Mortgage Market Guide .

So, today I shot a video in my offices (if you look closely, you can see the MMG bond market charts over my shoulder on the big projection screen).  The purpose of this short clip is to let my clients, friends, referral partners, and others see that I am on top of what’s happening out there and that there is good news buried in all the craziness.

Beyond posting this clip on YouTube and pushing it out on this blog, I will embed the YouTube link into an email and send it out to my contacts using Velma.com’s new (beta testing right now) email capability!

Without further ado, here’s the clip…   Enjoy your weekend.  Get some rest.  Be happy.





I was introduced to this prayer by reading one of Dr. Wayne Dyer’s books.  Some who read it may consider themselves unreligious and be offended.  I find that the prayer is a worthwhile meditation no matter what the background.

Many blessings to you this weekend.

I wish you, me and all of us much peace and rest.


Jacob Nordby

Hello again, my friends.  I woke up early on this Saturday morning and walked out under the fading stars before the sun came up.

This week felt especially turbulent in my mortgage business–lots of change and demands on my time & resources.

That’s why I so treasure the weekend as an oasis.  I use the time away from my business to regain my center.

Here’s a video by James Arthur Ray (of The Secret) and I believe you will find it helpful as I did.  Especially, I recommend that you find a quiet place and absorb its messages with a single mind.  It speaks directly to those of us who have chosen to create life experiences in a stormy business environment.

Enjoy and have a peaceful weekend!


Oh, and Dave Osofsky put this poem into a comment and I wanted to be sure that everyone had a chance to see it…I’ve read it many times and Dave reminded me that it was in the cover of Think & Grow Rich

It Couldn’t Be Done
Edgar Guest

Somebody said that it couldn’t be done,
But he with a chuckle replied
That “maybe it couldn’t,” but he would be one
Who wouldn’t say so till he’d tried.
So he buckled right in with the trace of a grin
On his face. If he worried he hid it.
He started to sing as he tackled the thing
That couldn’t be done, and he did it.

Somebody scoffed: “Oh, you’ll never do that;
At least no one ever has done it”;
But he took off his coat and he took off his hat,
And the first thing we knew he’d begun it.
With a lift of his chin and a bit of a grin,
Without any doubting or quiddit,
He started to sing as he tackled the thing
That couldn’t be done, and he did it.

There are thousands to tell you it cannot be done,
There are thousands to prophesy failure;
There are thousands to point out to you, one by one,
The dangers that wait to assail you.
But just buckle in with a bit of a grin,
Just take off your coat and go to it;
Just start to sing as you tackle the thing
That “cannot be done,” and you’ll do it.

Velma Marketing